Its incredibly painful that lifecycle stages cannot move backwards, if its something users leverage to assess an “actual” lifecycle stage. A contact/company can move through the stages, and then go back to stage (1) as its being contacted again by a new seller. Not being able to automate this workflow, is a huge pain for our team, as it requires the sellers to do this manual, with lots of errors down the line..
This! Our company’s goal with Lost Prospects and Clients IS to move them back to Sales Qualified or Clients. Additionally, there are times when someone was mistakenly moved to a stage or stage requirements change and cause some leads to be moved back in the lifecycle. This shouldn’t be impossible in automations as it is today.