Metrics seem 'stuck'

Marketing & Content Hub Email Marketing Tool
1

Hello all!

I am new on Hubsp, we started using it as company a while ago.

Not sure how valid my question is but i’d appreciate feedback:

we have sent two emails so far as part of two email campaigns. The performance metrics indicate that although initial reaction is normal [as it was expected], a few days later though there seems to be no further measurement update [that, or the campaign dies ;/]. In one case this seems strange, as it involved 21 emails, all delivered in inbox, but only 8 opened even after a week later. Other than the very llikely recipient behaviour/ email ‘quality’; is it possible that there is some box we haven’t ticked in the hubsp. setup tools? Thank you for sharing any thoughts, T.

2

Hi @TAvloniti,

This doesn’t strike me as unusual. Most email interactions in most industries happen within the 48 hours after the send, open rates rarely exceed 40% for regular marketing emails and email clients prevent analytics more and more.

This is expected behavior, there aren’t any specific settings for extended analytics after the first few days.

Nothing to worry about :slightly_smiling_face:

Best regards

3

Thank you Karsten.

I think the 40% out of 20 emails just looks “uglier” than out of 1k, that’s what sparked the question. Good to know we’re not overlooking any tool.

Thank you for the reassurance :slightly_smiling_face:

Tania