Meetings Reporting on PPC Traffic

Marketing & Content Hub Reporting & Analytics
1

I’m building a request a demo page using an embed Meetings link. Has anyone done something similar to this and sent PPC traffic to this page? If so, how have you tracked this in Adwords in terms of conversions etc? This would be without using the Ads Add-On.

Thanks,

Stewart

2

@Josh is this something you’ve previously seen before?

3

It’s tough to track those types of conversions because the meetings function is going to be embedded. If you’re using Google Tag Manager you can set up event tracking and then track the events as conversions. It’s not as good of a solution as a thank you page and it’s more work, but it should work.

Here’s a resource that should be helpful.

Be sure that your UTM codes are tracking correctly on the URLs as well. That way you can tie it back to your specific campaign.

Best of luck!

Thanks for the ping @roisinkirby!