Marketing reports

Hello,

I currently use “Marketing Hub Enterprise” version and I need to create some reports that will include some ads metrics. In the hubspot knowledge , I have found this :

I need to track metrics that you will see below, but I am not sure in which module I can find them.

Thanks in advance.

Hi @AKampakis , these metrics are a detail of what you’ll find in the Ads Dashboard, under the ads section of your account. These are default Hubspot metrics.

If you want to do custom reporting, you have now “Ad Performance Metrics” or “Ads interactions by contact” that might give you interesting options for reporting.

Hope this helps.

Hello @CateDuarte ,

Is it possible to show me the path of this ads dashboard?

Sure, if you go into the Marketing menu and select Ads - go into the
Analyze tab.
You’ll need, of course, to have your Ads accounts connected to Hubspot.

If you see the screenshot below, the option “attribution reports” is disabled.

Is there any way to change the option?

Do you have Marketing Hub Professional or above?

Marketing Hub Enterprise

Do you have tracking code installed and auto-tracking active in the pages where visitors are converting?

More info here: Ads attribution in HubSpot

I am sorry but I am not sure I understood in which code you are referring
to.

Maybe this will help: Install the HubSpot tracking code

Hi @AKampakis
Adding a few points to this query you can also see Ad activity in HubSpot reports.
- Go to Reports> Click on Custom report Builder > Choose the metrics ( Ad interaction by contact)
- Choose the metric as per your requirement.

I hope it helps.
Thank you.

Hi @AKampakis. I’ll echo what @CateDuarte offered. I would start with your ads tool reports before jumping into custom reports. I often coach my clients to start with all the HubSpot standard reporting and analytics tools before building something custom.

But you do need you ads connected to HubSpot, your HubSpot tracking code installed, and probably an ad pixel added as well.

Hopefully that and the helpful answers already here all help get you on the path you’re looking for.