Make UTM Medium Editable for Proper Campaign Tracking

HubSpot Ideas

Status: Idea Submitted

1

This fix would be for anyone running paid campaigns through HubSpot. The goal would be to properly track, attribute and optimize performance. If this issue would get resolved, we’ll be able to better allocate and increase budgets for paid campaigns.

Currently, once we select Paid Social as the Source and LinkedIn as the UTM source, the UTM medium auto-populates with “paidsocial”. I need this to be editable so that I can distinguish what LinkedIn campaign is driving results. If I try to drill down by UTM parameter in the Traffic section, all I can see is “LinkedIn”. I can’t tell which one of our campaigns is actually driving results since they’re all bundled together. Since we tend to run more than one platform specific campaign at a time, it makes it harder to optimize and attribute properly.

2

We had a similar problem: It would be wonderful if ‘WhatsApp’ was included in the drop-down list for UTM_SOURCE. As I understand it, HubSpot’s workaround suggestion is to use the ‘Other Campaign’ field to track sources not on the list.
Other campaigns: select and enter a Custom UTM Source. This is best used when you want to give a custom source (e.g., FB_Campaign_1).