Hi! Are there any courses to learn more about the basics of LLM search?
Hey @NGray369 Thank you for posting!
Yes, HubSpot Academy definitely helps here. I’d point you to:
- AI course catalog: https://academy.hubspot.com/courses?search=AI
- AI for Marketers (great overview): https://academy.hubspot.com/courses/ai-for-marketers
- Marketing Automation + AI lesson: https://academy.hubspot.com/lessons/marketing-automation-and-artificial-intelligence
Plus, if you want more product/feature context, this AI hub is handy:
https://knowledge.hubspot.com/ai/topics
Let me know if it works for you!
Best, Victor
Great question. LLM search is still evolving, but at a high level it’s less about traditional keyword matching and more about context, authority, and structured content. From an SEO perspective, the biggest overlap right now is still solid fundamentals, clean site structure, and clear topical relevance. Curious, are you asking from a learning standpoint or trying to apply this to an existing site?