Integration with Linkedin ads - i see the data getting tagged as organic social instead of paid social . utm parameters are not getting updated as well eventhough it is set. Any fix?
This is a common issue because of the state of privacy in 2026. Some browsers no longer pass cookie data, and if users have a cookie blocker on (or if you have cookie consent on your site), that can default many users to direct traffic, too. Also, just to double check-- if you’re looking at original source, the original source could be organic while the latest source might be paid.
That said, there are a few things you should make sure you do:
1) Using Google Tag Manager, make sure your tracking is set to persist. By default, if someone moves pages before submitting a form, it will drop the tracking. Setting the tracking to persist will ensure it follows a user throughout their session.
2) I would add hidden fields that capture utm fields (assuming your privacy policy allows) in each form- sometimes this captures more than the HubSpot cookie because of the issues I mentioned above. Here is a link on how to do that: Pass contact property values with hidden form fields?
Hope that helps!
Thank you @rebeccatravels
Here we are targeting ICP users via audiences and making them land into our website page. there isnt a form ,but ideally the latest traffic source should show paid social ,its not. i confirmed its the dates in which we rean ads and around 5-6 contacts are shown as organic social ,whereas in my hubspot and linkedin reports it show right clicks and impressions,
also the utm parameters are not flowing back to hubspot
Did you try the 2 recommendations? Those should help!