We want to create LinkedIn Carousel Ads via Hubspot with forms being optional.
Rationale:
1. Carousel Ads have proven more effective in our A/B testing
2. We want to understand what messaging leads to what behavior. i.e. We want them to see the Ad, go to a landing page and purchase a product. A gating item like the required form is prohibitive in this context.
We are currently using UTM links in our LinkedIn ads to our landing page to determine which group responds
This is a great suggestion for leveraging best practices through HubSpot.
Same rationale occurs in our firm. Carousels have proven more effective and they receive an impression push (compared to static images) by LinkedIn itself.
Carousels perform really well for us, and should be supported by HS so that we can integrate all efforts and tracking.
Agreed!!!
Same for Google ads, youtube video tracking!
Hi everyone,
I’d like to thank you all for taking the time to submit, vote and comment on this Idea. My name is Katie Koenig, and I’m the Product Lead for HubSpot’s Ads tool.
I’m happy to announce that this feature is now In Beta. Super Admins can opt portals in by navigating to Product Updates under the portal name on the right hand side. Then navigate to Early Access → Betas and Click “Join Beta” on [Public Beta] Ad Tracking for LinkedIn Carousel Ads.
We’ll be sure to update you here and on our Product Updates blog as soon as this feature is Delivered.
Thanks,
Katie
Hi everyone! My name is Hallie and I’m an Associate Program Manager on our CXM team here at HubSpot. I’m marking this as delivered since you can track LinkedIn carousel ads in HubSpot! There’s more information on this feature here. 