LinkedIn Ads Attribution Improvements

HubSpot Ideas
1

We spend around 40% of our advertising budget on LinkedIn Ads. One big hole in my reporting is that HubSpot can’t track the impact of LinkedIn users who don’t click. This is the vast majority of contacts for any advertiser (around 4 in every 1000 people will click on average in any campaign).

This is a problem because I can’t justify the ROI on LinkedIn as there is no direct link to pipeline or revenue.

I’m currently using a tool called Fibbler, which uses the LinkedIn Ads API to pull all impression and click data, by company, then matches this to companies in HubSpot using the company domain name. If there is a deal created after a set number of impressions, then it will track this as an “influenced” deal record.

It would be great if HubSpot built something like this out because 1) Fibbler is buggy and unreliable (it’s run by a solo person, so doesn’t have a team behind it) and 2) I could integrate it more easily into the rest of my advertising reporting in HubSpot.

2

+1 there has to be a massive improvement from Hubspot on LinkedIn Ads reporting - particularly when there are other tools out there that are doing it (and have found a way to do so despite LinkedIn’s limitations that resulting in losing reporting within Hubspot). You have Fibbler, HockeyStack, Factor, etc for attribution type reporting and a ton of other tools on the more generic ad performance side.