Lighting trend

Academy Study Groups Study Group: Video Marketing
1

Hi!,

I am not sure if this is the right place for this question, but wanted to check if there is a specific lighting we should be using to make our Marketing videos more personal yet professional. Is there any set recommendation on this? besides of course the regular 4 points.

2

Hi @PAULITA,

Thanks for reaching out!

I wanted to share a few resources from the HubSpot blog on creating videos:

I also wanted to invite our community members to this conversation to see if they have any lighting recommendations.

Hi @danmoyle, @jolle, @JenBergren, @ThatChristinaG - Do you have any tips for @PAULITA?

Thank you!

Best,

Kristen

3

Thanks for the tag @kvlschaefer. And good resources, too! :raising_hands:

4

Hi @PAULITA !
Do you have an example of the type of marketing video you are making or wishing to make?
And what platforms you plan to publish on?

5

Hi @PAULITA! Of all the videos I’ve created, I’ve used myriad lighting setups. My current set up (I’ll post the example below) is honestly my favorite, and a very simple one. On the left is a simple halogen/LED reading lamp. The right, is a basic lamp with a “daylight” LED. You can see I have windows on my left and right also.

My camera is a basic Logitech 1080p HD webcam. I also block out the window behind me, and keep my office ceiling light on.

Here’s what it looks like on my recordings:

danmoyle_1-1675718762534.jpg
danmoyle_1-1675718762534.jpg953×536 95.6 KB

Pretty crisp and well-lit. (In this one, the window behind me is not covered.)

Nothing fancy, here. :blush:

6

Hi @PAULITA

Here you have some other resources about lighting and setting up your video studio:

How to Build a Professional-Quality Video Studio at Home

The Down and Dirty DIY Lighting Kit (by Wistia)

I hope these help.

G