Lead Scoring for actual email replies

HubSpot Ideas
1

Hello,

I am using HubSpot for B2B marketing, where we target mostly C Suite people. And we prefer to use text email. So obviously, we get replies as text email.

We have categorized our replies into three types:

  1. Positive: where we get meeting fixed or some positive note from the recipient.
  2. Neutral: Here the reply is neutral (e.g. “I am not the right POC” or “Please reachout to abc person”, etc.
  3. Negative: These are mostly unsubscribe. This contact has not visited out subscription management page, but replied back to us saying “remove me” or “unsubscribe”, etc.

Can product team in HubSpot try and identify a way where we can categorize the reply and update the lead score accordingly.

I understand that these are replies, but atleast a HubSpot user can read the reply and atleast tag the reply, so that system can take the next action based on the tag.

2

I came here to write exactly this. I’m trying to set up lead scoring in HubSpot as we speak and came across this issue, which I presume is still unresolved.

I put my weight behind this idea or, as an alternative solution, the ability to override lead scores manually. That way, if a negative email is received and the individual is given a positive score for simply replying, we can change it internally. That would also mean we could amend automatic out of office replies.