I am having trouble with Hubscpot not attributing the lead source for non-landing page or navigated traffic. Here are the scenarios:
1. I google click on my website (this page has no form in it), then I click on the DEMO button and land on the demo page with a form. I submit this form and my lead is captured as DIRECT TRAFFIC
2. I Google and this time I click on the DEMO page in Google search, submit the form, now my lead is captured as ORGANIC SEARCH
Is the attribution or cookies dropping while a user navigate in the website?
Hi @udayak,
Thank you for asking the Community!
First, I’d like to share these resources which are really helpful in understanding how the source of a contact is determined and categorized:
- Understand Original and Latest source properties
- Understand HubSpot’s traffic sources in the traffic analytics tool
Just to make sure I understand, which source where you expecting to see for scenario 1? And for scenario 2?
Also, do you have tracking links (UTMs) on your page?
If you look at the details of the “First page seen” on the contact record, you’ll be able to see if there are UTMs or not.
Also, to understand fully the source of a contact, I recommend you to look at the 6 source properties which are original source, original source drill-down 1, original source drill-down 2, latest source, latest source drill-down 1, latest source, latest source drill-down 2.
For information: Here is what is categorized as direct traffic:
Traffic categorized under Direct traffic do not have an indication of their source. Typically, these are people who typed the URL directly in their browser, or removed all query parameters before entering a site. To view the entrance URLs for these visitors Here is what is categorized as organic Search:
Traffic categorized under Organic Search comes from non-paid search results in known search engines, such as Google, Bing, and Yahoo.
I’d like to invite a couple of subject matter experts to this conversation: Hi @Jnix284, @Phil_Vallender and @StjepanGrcic do you have insights and experiences to share with @udayak, please?
If anybody else has anything to add and/or share, please feel free to join in the conversation
If you still have questions or need investigation, I would recommend connecting with HubSpot Technical Support, as Support is included in your subscription and they will be able to provide real-time assistance for this matter, including hopping on a screenshare if necessary.
Thank you so much and have a brilliant day!
Best,
Bérangère
@udayak as @BérangèreL noted, you’ll want to check the drill-down sources to see if organic is picked up at all. The most likely cause is that you don’t have the cookies enabled so when you click the home page from google, then go to the demo page and submit the form, your history is not being tracked.
This happens a lot with your own website as you’re more likely to clear cookies, or even decline when the banner pops up. I’m not sure if that’s the case.
I’d be happy to run a test if you share your keywords with me and a snapshot of the SERP to make sure I click the right link.
Then we can take a look at all of the source drill-downs to see what’s going on.
I suspect what’s happening is that when the person first lands on your site the data gets stored in the cookie correctly, but then when they move between pages, the cookie gets deleted by your cookie banner tool because the cookie was likely set BEFORE the user gave permission.
The solution is to make sure you have your cookie banner tool setup not to block the HubSpot cookie (usually by marking it as essential).
If you can’t do that (for compliance/legal reasons, for instance), then there are tools like Attributer that can do the exact same thing as HubSpot’s Original Source fields do, but in a more privacy/cookie-friendly way that might be worth checking out.
