Right now, there are no way to view the last touch of contacts before they converted.
Attribution Reports provide a lot of different data but don’t allow you to view this information. You can see the last touch before conversion by going into an individual contact’s history, but it would be helpful to compile this information from multiple contacts into one concise report. This way we can see which pieces of content are the most effective last touches to convert to the next lifecycle stage. For example, 250 contacts viewed ___ blog before becoming a customer and 122 contacts filled out the form on ___ landing page before becoming a customer.
Furthermore, the ability to select which stage we are interested in viewing would be the most helpful. For example, which piece of content moves the most contacts to MQL stage, which piece of content converts the most contacts to Customer status, etc.
The goal is to see what forms, pages, or emails convert the most contacts.