An activity property showing the last ‘activity by’ available in lists or workflows is ideal for syncing over to contact properties and reporting on. For example, our sales teams and managers could easily see who in the team last engaged with the contact from a dashboard/list/contact page. Secondly, auto-assigning the owner/tracking who ‘owned’ who and when allows for up-to-date Target and more powerful KPI reporting.
Our use case: We have been trying to automate a contact’s owner based on who within our internal sales teams last contacted them. For example, we have a Business Development team who picks up the initial communication; I’ve hit a roadblock trying to auto-assign these leads to the last engaged employee. Asking sales to manually update the ‘owner’ as we move along the pipeline, leaves room for error and will make reporting on who contacted/closed what challenging to do.