Landing page + query does not contain utm_source, utm_medium

Marketing & Content Reporting & Analytics
1

Hi there!

I have an issue with our traffic. HubSpot categorizes traffic based on the utm’s. But we have a problem with our landing pages. It seems like the landing pages don’t contain pivotal utm’s. And therefore traffic from Google Ads cannot be determined. If I look in GA4, I do see those parameters on the page location, but not the landing page.

The landing page only contains the hsa_ parameters, added through auto-tagging, and the page location contains all of them. I’ve added a screenshot to explain a little further. I was hoping if one of you could help me out by explaining what is going wrong. Is this a HubSpot issue, a GTM issue, website issue?

Thanks!

Boudewijn

2

Hi @boudewijnlaan ,

As a rule, you will have better success with Analytics in HubSpot if you disable auto-tagging in Google Ads and build your own tracking URL’s using either the Google Campaign URL Builder or the HubSpot Tracking URL Builder.

Here is a best practices guide to analytics tracking in HubSpot.

Hope this helps!

3

Hi Trevor,

Thanks for your response.

I needed some time to be able to see the results. But your suggestion was indeed wat solved it.
Thanks!
Boudewijn