We use Klaviyo for our email marketing and Hubspot for sales and CRM. It would be amazing if there was an integration similar to the one for Mailchimp so agents could see what lists people are subscribed to and what emails they’ve interacted with.
(We’ve tried Hubspot Marketing but it wasn’t a good fit for us.)
If you’re open to using third-party integration tools (at least until either Klaviyo or HubSpot builds a native integration) then we at Outfunnel offer a nifty HubSpot-Klaviyo integration. The integration lets you:
Keep contacts in sync between HubSpot and Klaviyo.
Record email sends, opens, clicks, and other email engagements for contacts in HubSpot.
I’ve done an app which get all Klaviyo events and insert them in the contact related timeline. You can then in Hubspot plug a workflow, a list (and so) on those events. If the contact is not in Hubspot, it is created; each contact in klaviyo has a link to its Klaviyo profile in a CRM card on its Hubspot profile page.
For those still looking for a Klaviyo integration, I just wanted to share we’ve mightily improved our HubSpot-Klaviyo integration. Namely, we’ve expanded the range of events that can be synced from Klaviyo to HubSpot to include all ecommerce and SMS events, too. For example:
Viewed Product
Checkout Started
Completed Form
Received/Sent SMS
Subscribed to Back in Stock
This enables some rather useful workflows. Let’s say someone browses your web store and adds a product to their cart but doesn’t complete the purchase. With our new Klaviyo event sync, your sales team will see this in HubSpot and can follow up with a timely email or call.
Yeah, it would be nice. Now we use Skyvia for this task, and it performs well, so you can also use it as a workaround. (It is also a third-party tool like others recommended here) By the way, we are waiting for the native connection.