I am facing an issue with the creation of a Marketing Email, which I want to use for inviting a list of contacts to join my mailing list (newsletter).
The email contains a button with (a) “Link to: Email subscription link”, and (b) “Subscription type: Subscription confirmation”; while under the section “Settings” of the email I created a new subscription type called “Newsletter2020”.
After sending an email for testing, here are the problems:
1. the user clicking on the button display a message saying “Thank you for subscribing”, but the tab’s title is “Unsubscription”.
2. by viewing the full contact details, I can read the activity “John Doe communication subscriptions changed” but, under the section “Communication subscriptions” I find the following sentence “John Doe isn’t opted in to any of your email subscriptions right now.” This way, I cannot filter any of my contacts to understand who opted in.
3. The only available filter is “Opted out of email: Newsletter2020”, i.e. there is no “Opted in”. The only way for understanding whether a contact clicked on that button or not is to use the filter “Marketing email confirmation status - User clicked confirmation” - filter which, however, is not that useful if I want to create another subscription type to distinguish it from the one I created for this specific Marketing Email (in this case, “Newsletter2020”).
When a recipient clicks the “Subscription confirmation” link in an email, the property “Marketing email confirmation status” is updated: Understand double opt-in confirmation status It’s a general opt-in mechanism, not specific to a subscription.
A contact can confirm their subscription (= opt in) but is not automatically subscribed to any of your subscription types. That’s why the “Marketing email confirmation status” property will update, but not any of the subscriptions.
I will follow your suggestion. Still, I have a doubt: I have no idea why, but once the recipient clicks on the button in the email, s(he) displays a message saying “Thank you for subscribing” while the tab’s title is “Unsubscription”. I attach a screenshot (sorry, it’s in Italian, but the translation is exacly that).
This seems to be a faulty standard page. Under Settings > Marketing > Email > Tab Subscriptions > Section Double Opt-in, you can toggle Enable double opt-in and should see the option to Create a new page for the Confirmation page:
If you have a Starter subscription or higher, you can also point out this bug to HubSpot support.
