We have a client with Marketing Hub Pro and Sales Hub Pro looking to set up integration between Focalpoint and HubSpot. Has anyone had an experience of this via API or custom app?
Their current process (via SugarCRM) is so complicated, and has many ‘manual data entry’ points - that I’d love to improve, but finding Focalpoint an issue! Any advice would be greatly appreciated. Thank you!
@dht240 Does your client use FocalPoint Cloud? If they use the on-premise version, an integration will be more difficult. It doesn’t appear that Visum exposes any public APIs for FocalPoint. An reverse ETL integration tool like Hightouch may work in this situation. DM if you want to discuss this further.
Thank you for your response - a DM is on the way. Thanks again.
Hi @dht240 , you’re right FocalPoint can be tough since Visum doesn’t expose an open REST API for its on-prem version, and even the cloud edition offers limited endpoints.
The most reliable workaround is to treat it like a data source: extract records from FocalPoint’s SQL layer or exports, then push them into HubSpot through the CRM Imports or the CRM v3 API (Accounts Dashboard | HubSpot )
If you need the sync to run both ways, using an intermediate database (e.g., Postgres or SQL Server) gives you more control for transformations and incremental updates before syncing back into HubSpot.
We’ve seen smoother results when using event-based or reverse-ETL pipelines that detect new or changed data and feed it into HubSpot automatically, avoiding the manual CSV cycle ( Accounts Dashboard | HubSpot ) If FocalPoint remains the single source of truth, Stacksync can mirror its database tables with HubSpot in near real time, handling both directions of the sync without custom scripts or batch jobs. Hope this helps.