It would be really helpful to have an additional object type by default in HubSpot that would vastly improve working with event management.
Currently there is something called marketing events, however with those it is possible to register users, but it is lacking the “classic” object features, like associating it with other objects, like companies, deals, etc.
A custom object on the other hand doesn’t allow to register users.
A great way around this would be an object that provides the best of both worlds, for example the process could look like this:
a contact fills out a form and by doing so registers for our event-object.
This automatically associates the contact with our event-object.
now we want this event-object to be our center and associate all the data we would like to this object, while still retaining the marketing events-feature to register for this event.