If an RSS feed is empty, stop email send

Marketing & Content Hub Email Marketing Tool
1

We’re sending automated emails that house an external RSS feed. There might be times where this RSS feed could be empty. Is there a way that Hubspot can check whether this feed is empty and if it is then it doesn’t send the email?

2

Hi @JLane1 ,

What you’re describing is the default behavior for an RSS email. If you’re using an RSS email to send out periodic blog updates and there are no new posts since the last send, the email won’t be sent.

Are you experiencing different behavior?

3

Hi Trevor

Thanks for that.

It’s not coming from a RSS email, it’s from an automated email that’s embedding the RSS into it. And it’s not a blog feed, it’s a RSS feed of job vacancies from our CRM.

I think it would be a case of checking whether there are any <item>'s in the feed befor triggering the send?

4

Hi @JLane1 ,

I suppose it woudl have to. Unfortunately, I don’t know of any way to build logic referencing the publication date of an asset in the CMS with point-and-click tools, so what you are describing would likely require a custom app with code that triggers the email send based upon 1.) A Schedule, and 2.) Whether or not blog posts have been published since the last schedule. You’d need an OperationsHub Professional subscription for this and someone to write the code to check the CMS API.

Off the shelf, your best bet is an RSS Email, unfortunately.