+1
Need to be able to insert a token as part of the URL, not just the full URL.
+1 Upvote from us. !
Looking for help on a similar issue…
I need to insert a thumbnail image and link to a youtube video. The link of the video is different for each person receiving the email, so personalization is needed. The youtube link lives in a property token. The end result would be Person X would receive an email with a video thumbnail image linked to that video.
Any workarounds would be tremendously helpful!!
Absolutely… we need the ability to add personalization tokens to buttons and links.
+1
I would love to be able to do that as well.
Upvoting this for a customer too.
Great idea from @sqirjazi (:
Tried that and it works. This code will pull the link from a contact’s last registered webinar property if it is available!
Still would love to see us able to use personalization token officially in CTA. Thanks.
please add this easy feature, even adding the ability to add a property field to the create-link.URL field in the email template edite woould be a win in itself
sqirjazi, your solution is great and I’ll note that it seems to works when you append a personalization token to a full URL. For example, the screenshot bellow is for a button that links to a URL with a URL parameter “customer” that pulls in the ContactID personalization token. This solution may not work for every situation, but it should help some people on this thread!
Attempting to add a personalization token in URL: https://{{firstname}}.wpsites.site (subdomain) results in a dropped personalization/broken link. What am I doing wrong?
@RandyMilanovic you need to include {{contact.firstname}} instead of {{firstname}}. Hubspot needs to know what object the property is referring to.
So entire URL should be https://{{contact.firstname}}.wpsites.site .
Hope that helps.
Aha. I’ll try that. Thanks @codipeterson !
Thank you!
Yeah we need this too, as we want to personalize enrolling for our clients !
HubSpot developer please do 
@LMarcus’s solution (here) works great for what I need.
I wanted to pull properties out of Hubspot that populate forms & dynamic page content.
(I’m a pretend-developer using Elementor Forms URL Query Variables)
That does the trick.
Thanks to @codipeterson for the tip on clearing up the object referral URL parameter
I have tried updating the HTML code of the email with this, and I am able to hyperlink the text with the personalization token
<div><a href=“{{ personalization_token(‘contact_webinar_join_url’, ‘Webinar URL’) }} " target=”_blank" rel=“noopener”>Webinar URL</a></div>
Hope this helps!
+1 I need to be able to personalize links in email templates!
I’ve been complaining about this for years.
We NEED this feature in Hubspot yesterday.
We need it asap
@sqirjazi and @Dave_Kennedy thanks to you both, it works as a charm!!
So you guys aren’t going to believe this… I found a workaround for the 1:1 emails (non Marketing emails) in Hubspot.
I need to use a contact property to send custom proposals. The URLS for these are long and nasty looking. The problem is that if you try to just a plain customization token in the URL for the template, Hubspot tries to clean up the URL and breaks it.
becomes this as soon as you save it as Hubspot tries to linkify it…
What’s frustrating is the something like .xyz Domain Names | Join Generation XYZ{{contact.proposal_link}} does works but I can’t attach my full proposal URLs to a parameter.
Here’s the crazy part… If you put a link on an image it works. Hubspot doesn’t try to linkify your URL Parameter.
So I can create an image that is a link to the proposal and the URL will pull unadulterated from my URL param.
1. Add a button image to your email template you’re using in sequences
2. Add a URL hyperlink
3. Use the syntax {{contact.yourproperty}}
4. Save and test it.
I have concerns for how this will show up on my end user’s devices and email clients. But it’s a workaround I will have to go with.