Personalization Token with a URL based off of property

Smart CRM & Sales Hub Sales Email
1

Hi all, I have scoured the boards looking for an answer to this and did not come across one.

In my org, we partner with many different associations for our product. When dealing with inbound leads, we have created a property called “Partner Program” - what I am looking for is a way to create a hyperlinked personalization token based off of the property.

Ex: “Hi X, we are excited to see your interest in {{ contact.partnerprogram}}…”

What I would like is for the {{ contact.partnerprogram }} to hyperlink to the the appropriate page after I select the template.

2

@JFord7 I do not believe this is possible as the values in properties can’t be hyperlinked in the body of an email.

3

Hi @JFord7

Is this for sales emails and sequences or are we talking about marketing emails?

Could I be interested in more than one partner programs / products?

I found the following threads (Hyperlink using a URL personalisation token, personalisation token in sales emails)
in the community that run through some options of achieving this. The way I understand it you would need a second property that holds the URLs you want to point to, then use the personalisation token HUBL code to insert it into an email.

Frank

4

Hi Frank,
This is for sales sequences. In order to eligible for the product you must first be a member of a partnered association. In the case you are a member of multiple partnered associations you may only apply for one product program.
I appreciate you linking those two threads, unfortunately I do not believe either solves the problem. I believe the first one uses a CTA (marketing emails) and the second one could work, but I do not believe our current plan allows for the HTML+HUBL Email Template.
The way it is currently, we assign a contact to a Partner Program. Ideally, we make the property value a hyperlink itself, but I do not believe that is a functionality in HubSpot.

5

Hi @JFord7 I believe this is now in beta!
Search for “URL Personalisation Token Support in email” in the product Updates and you can opt in!
I want to see the same thing available in quotes. I want to add a CTA/Button that gives the contact the options to accept/reject or request a requote, that would send a wekbook to make.com.
Currenlty oly available for email but would love to see it available in other places