What are some best practices to give positive vs negative points for Hubspot Lead Scoring?
How many positive points should you give for form submissios, downloads, …
Is there a ‘default scoring’ system available?
Any tips / resources are welcome.
Hey @Cronos,
Personally, I’ve found that the smaller the lead score total the better it is to manage. HubSpot also has a great writeup on some positive attributes you can use: Lead Scoring Explained: How to Identify and Prioritize High-Quality Prospects
With an example setup here.
But for your question of negative attributes, I typically try to put in a decaying score. Sends since last engagement goes up (4 is goal), last email open date is greater than X days, last activity date is greater than X days, etc.
Hope this helps!
@Bryantworks very helpful! Thx.