HubSpot Marketing

Hi everyone, my team recently made the switch to hubspot. I am on the marketing team and am interested in learning all about the marketing features (social media, email campaigns, forms, etc.). What is the best way for me to jump into this? Are there specific training videos or certifications you recommend?

Hi @TDavis8,

The best starting point is in my opinion the marketing software certification: https://academy.hubspot.com/courses/hubspot-marketing-hub-software

Adter completing it, you can browse the academy for more specific modules, if needed. The software certification is a great way to understand the main marketing tools, however, it might be all you need to get started.

Happy learning!

@TDavis8 Welcome to the HubSpot-verse! :waving_hand:

HubSpot offers a ton of FREE, excellent resources for learning the features:

Start with HubSpot Academy for free, comprehensive online training

  • Marketing certification course (most recommended) - Covers everything from email marketing to social media strategy, and is the most comprehensive way to understand the platform.
  • Then I would complete the “Inbound Marketing” certification and “Digital Marketing” certification.

>Each course typically takes 4-6 hours to complete

Here are a few other awesome resources:

  • HubSpot’s YouTube channel
  • HubSpot Community Forums
  • Weekly live webinars

IMO, hands-on learning is the best way to get started. Hop in your portal and play around with the following:

  • Start with email campaigns
  • Create test forms
  • Landing page builder
  • Set up social media integrations
  • Watch the Academy videos, then immediately try features

Key Features to explore first:

  • Email marketing tools
  • Landing page builder
  • Social media scheduling
  • Analytics dashboards

Happy HubSpotting - reach out if you have any questions!