Hello!
Why does GA4 show the session source as hs_email and hs_automation? I want to track the revenue generated by a specific email campaign, but I’m having trouble identifying it in GA4. We use GA4 because HubSpot doesn’t track revenue yet.
Thanks!
utm_source=hs_email is used for regular emails, blog and RSS emails and feedback survey emails
utm_source=hs_automation is used for automated emails sent in workflows
You could disable the auto UTMs in HubSpot emails and manually add them based on your tracking requirements.
To do so, go to Settings --> Marketing --> Email --> Tracking and click on “Add source tracking only if no existing tags in the URL”. This will allow you to keep your UTM parameters, but if they don’t exist then hubspot will add automatically.
That might just be the winning ticket, thank you! Let me go on and give that a try!