I personally feel to improve content creation process best, is to break up your work into small achievements, for example if I am writing an ebook instead of breaking up tasks to writing a chapter, editing and publishing, I would break it into first draft, reviews, second draft, then writing then editing also understanding the market, if the book I’m writing is for a younger audience ( teenagers) using casual writing over formal writing is a great way to show understanding and connectivity
Hey hey @Ogechi26 
Welcome to the HubSpot Community! Thanks for jumping in with such a great tip on your first post.
Breaking down the content creation process into smaller, more manageable tasks and focusing on the target audience are fantastic pieces of advice!
You might enjoy the Unlock the Power of Marketing Automation page. It’s full of case studies and tips from other users.
So glad to have you here! — Jaycee