We’re using the official HubSpot add-in for Gravity Forms in WordPress. We have the platforms connected and form submissions are being sent to HubSpot, but our issue is that it does not appear to send the form submissions in real-time. Instead, it seems to wait a few minutes and send multiple form submissions from Gravity Forms into Hubspot in batches.
This causes issues in HubSpot, as workflows and other updates do not register multiple form submissions if they are performed by the same person from the website… for example, registering for multiple webinars that use the same Gravity Form but with different parameters.
Is this expected behavior, and if not, what might be causing it? And if this is expected, are there any recommended workarounds?
Hey @GRohman - thanks so much for posting in the Community!
I’d like to tag in some experts here to see if anyone has any in-depth insight for us! @danmoyle, @Anton, and @franksteiner79 - any thoughts on this behavior? Potential workarounds?
Shane, Community Manager
@GRohman hi Greg. In my experience, it’s an instant sync when a form is filled out. I do know that some integrations, even official plugins, might use a background sync process that batches requests to reduce server load or API quota issues. Sometimes delays of a few minutes (as you described) are mentioned in community forums and support threads, but not always in official documentation.
If the official connector does use scheduled batch processes to send several submissions at once (for performance, reliability, or API rate limiting reasons) I would think it’s something to ask WordPress support about? I could be wrong, but that’s where I’d start. Or the app developer if you can get to them.
One potential workaround could be to use a third-party Zapier or direct HubSpot Form API integration for true real-time submission if instant data is essential for workflows and marketing automation.
So, given your description and typical system architecture, I think the batching behavior is most likely managed by the Gravity Forms add-in rather than HubSpot itself, since HubSpot responds instantly to received data. With real-time processing seemingly critical, I’d review WordPress cron settings and potentially alternative integration methods. If the delays persist after checking these areas, I’d contact the plugin developer to help clarify whether batching is an intended feature or a fixable issue.
Great insight, thanks. The issue was with the WordPress configuration and was not related to the Gravity Forms HubSpot plugin itself. Our developers have identified and corrected the issue and form submissions are being passed in real time to HubSpot.