Gloo integration

Hello,

New to HubSpot. I setup an integration with Gloo texting serice. Gloo just spins on sync - doesn’t actually sync anything. Any troubleshooting ideas?

Thanks!

Brian

Hi, @BYeager :waving_hand: Thanks for your question. To help pour communiyt help you, I have a few quesitons:

  • Are you using a Gloo app from the HubSpot App Marketplace or are you connecting them via a third-party tool like Zapier or Make?
  • Does the spinning happen on the initial setup screen (while it tries to count your contacts), or does it happen after you click the final “Sync Now” button
  • have you confirmed your user account has the required permissions to authorize the connection?

Thanks! — Jaycee

Hi @BYeager , welcome to HubSpot. That “spinning forever” behavior usually means HubSpot never gets past the initial authorization or data discovery step, rather than a true sync failure.

Jaycee already asked the right first questions. I’d add a few very specific checks that tend to be the culprit with texting apps like Gloo. First, confirm the HubSpot user who connected Gloo is a Super Admin or at least has full CRM object access and App Marketplace permissions. If the token was created with a limited user, HubSpot will try to enumerate contacts and quietly stall when it hits a permission wall. This is very common with new portals (Manage user permissions )

Second, check where it’s spinning. If it hangs while “counting” or “loading records,” that step is usually a read call across contacts or custom properties. Any missing read permission on contacts, phone number fields, or marketing access can block that step even though the UI doesn’t surface an error.

Third, look at connection logs on the HubSpot side. Under Settings → Integrations → Connected apps, click into Gloo and check the activity or error details. Even if the UI just spins, HubSpot often records a 401 or 403 behind the scenes that points directly to the issue (Manage your connected apps )

One last thing I’ve seen specifically with SMS tools. If your portal has very large contact counts and the app tries to do a full initial sync by default, some apps time out without handling pagination properly. In that case, disconnecting and reconnecting after limiting the initial scope, or asking the vendor to run a backend sync, is usually the fix.

If none of that surfaces anything, it’s likely on Gloo’s side, and sending them the HubSpot app connection timestamp helps them trace the failed calls quickly. Hope this helps you narrow it down.