FB Pixel Code is not activating

Hello,
We have two pixels on this project: one installed directly on HS, the other one was installed through GTM.
We wanted to use an event on a single page <script> fbq(‘track’, ‘Lead’); </script> and we did it directly on the page’s head
but it shows me an error message on Facebook Pixel Helper.
How can i solve it?

Hi @LaMartins,

Thank you for reaching out to the Community!

I wanted to share this related community thread where @JPanama explains that Facebook Event Codes are not supported if they are installed via HubSpot per this knowledge base article.

  • Facebook event codes will not work if you installed the Facebook pixel with the HubSpot Ads tool. If you want to add Facebook event codes to your pages, you must install the Facebook pixel code manually by adding it to the footer HTML of your website pages. If you install the Facebook pixel code manually, you will not be able to create Facebook website audiences from HubSpot.

I would recommend trying out the steps in the knowledge base article, and if this error continues, I would suggest reaching out to Facebook Support as this error is from Meta. They will have better insight into why this error is occurring as it’s related to their tracking pixel.

Hope that helps clarify!

Best,

Kristen