Also jumping in to track how this is doing. We have a really small sales team and we’re looking to take out some of the manual qualification work they do on initial discovery calls by automating follow up emails for any of our key form fills (contact, demo etc.). The goal is to MQL anyone from there that actually replies to the email and then also remove them from receiving follow up emails in the same workflow.
Hope this comes soon!
This is crazy. This is a key feature of Hubspot - that emails are logged and tracked. Why are we paying more for this add-on that has this basic flaw.
This is also something I have been looking at. At the moment the only workaround seems to be to have a custom reply-to address for the marketing emails but imagine even this feature would work if this custom reply-to was a BCC. We want our prospects to reach out to real people, and if they reply we (as in the marketing team) are able to see who replies, without having to chase the respective sales reps.
Agreed would love this!
Yes Please!!
Let me start off by saying that we love HubSpot. We’ve enjoyed all of the educational areas available and all of the different marketing aspects that we’ve been able to integrate into our daily work.
The reply tracking though is one area that we’ve found to be terribly frustrating. While we were open to adding on the Sales Hub integration to use sequences instead of workflows, sequences just don’t have the same capabilities that workflows do. Even for generalized marketing emails, we are always trying to get users to respond to us and make that personal connection. It only makes sense that these replies should be tracked.
HubSpot is such an innovative and responsive company it just amazes me that this has yet to come through even with an idea posted nearly 3 years ago. Hopefully, something is in the works for the near future.
Just want to add a vote to this idea.
For all our clients we create a “checking in” automated email that gets sent around 24 hours after someone downloads a content offer. This is designed to look very personalised and simply asks if the person needs any additional help.
It gets TONS of direct replies - or so we hear from our clients! Currently there’s no way in HubSpot to track this, which creates a rather large gap in HubSpot’s “closed loop” reporting.
We 100% agree with the need for this feature. As a B2B company, that’s the end goal of almost all of our nurture campaigns.
On top of that, it would be fantastic to allow me to have my workflows function through the condition logical of whether or not a prospect has responded to my email or not.
would love that feature
Just want to add a strong vote to this idea. We need it!
This is a must-have for our team, too. With the emerging trend of conversation-oriented marketing, such a metric would be gold!!! I understand that this is not easy to implement and has huge potential but there are two things I’d love to see here:
1. A statistic that would enable measuring response rate of marketing email in the “Performance” tab of an email.
2. A condition for a workflow: If a user replied to the email then…
The first one is a must-have, second is more like nice-to-have.
Could we get any status update? The last reply from the product team is from almost a year ago…
Bumping this idea once again!
Shouldn’t be too hard to do this, most, if not all, email marketing services have this as an option
+1 to this request as well! This is essential to ABM initiatives.
Use Cases:
1) We want to be able the track # of replies by ABM campaign.Within each ABM campaign, we also want to know which email had the highest reply rate.
2) Triggger workflow based on a reply
We are currently manually tracking replies in a google sheet and alerting reps.
Was so dissapointed to find out after we had moved our whole company to Hubspot about this abyssmal lack of functionality. Would’ve been a dealbreaker but now its so hard to move away from Hubspot after moving all our of data into the CRM.
The only thing worse is the poorly labelled logic in the workflow designer which allows you to think you are creating workflows that take customer replies to your marketing emails into consideration in the workflow logic but in fact are only looking at replies to “sales” emails.
Took us months to figure out that engaged customers that were talking to a sales consultant were also being sent automated marketing emails.
It’s been almost a full year since HubSpot replied to this convo with the answer that this was In Planning…UPDATE, please!
I also share the frustrations of many others in the thread. We also just moved everything over from Salesforce/Pardot and really thought this functionality was included. This is a completely essential functionality for us. I see that the last update from Hubspot was nearly a year ago.
I’d also like the property that records that the contact replied to the marketing email, for example, ’ Recent sales email replied date ’ for marketing emails. I was looking to create a workflow where there is if/then branch and whoever hasn’t replied to our marketing emails would go to NO and will be sent a second email.
Yes @fujisun this does have a workaround;
Using Zapier, you can trigger a zap that any email arriving in your inbox will ping Hubspot and update a property on Hubspot (like a custom property Recent Marketing Email Reply). You can use that property to show that they contact replied and therefore take them off the workflow.
I hope this is clear. Otherwise, need to wait until Hubspot builds this feature.
(Note: you will need to use Workflows instead of Sequences because you can’t remove a contact from a sequence without manual action, but anyways - you are only talking about Workflows because Sequences do stop when the contact replies.)
I agree that this is a very necessary feature in workflows, was extremely surprised to discover that replies to emails were not being logged under the contacts.
@Shay Is there any update as to when this may be implemented?