Email marketing

I’ve garments business. For us, it is crucial that how many people are ready to buy, after they like our post on social media ( Facebook, WhatsApp etc ) . So all those people who like our post can be categorised as one " class "and send them another email to nurture them for purchase. And the people who follow us social media, but didn’t reply to post, we may send them informational emails to bring them in the middle of the sales funnel.