Email Event Consumption

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1

Hi everyone,

I’m currently using the legacy endpoint
legacy/email-analytics-v1/events/get-email-public-v1-events
to fetch email engagement events such as OPEN, CLICK, etc.

I’m exploring whether there is a webhook-based solution in HubSpot to receive these email events in real time, instead of polling the legacy API.

From the Webhooks documentation, I could only find references to hs_email_status, which appears to cover limited state changes (e.g., SENT, DELIVERED) and does not include granular engagement events like OPEN or CLICK, which are available via the legacy email events API.

My questions are:

  1. Is there any supported webhook/event subscription in HubSpot today that provides real-time email engagement events (OPEN, CLICK, BOUNCE, etc.)?
  2. If not, what is the recommended or commonly adopted approach to replace or complement the legacy email events API?
  3. Has anyone faced a similar limitation, and what solution did you go with?
2

Hi @AShah771 :waving_hand:

Thanks for laying this out so clearly — moving from polling legacy email events to something real-time is a common need.

I’d like to invite a few Community members who are subject matter experts in HubSpot webhooks and email analytics to join this conversation.
@RubenBurdin @BrandonWoodruff @GRajput — hope you’re all having a great week! Do you know if HubSpot currently supports webhook subscriptions for granular email engagement events like OPEN/CLICK/BOUNCE, or is hs_email_status the only supported option today? And if there isn’t a direct replacement, what patterns have you seen teams use to handle this (without relying solely on polling the legacy endpoint)?

Really appreciate any guidance you can share.
Best,
Victor

3

Hey @AShah771 ,

To my knowledge, HubSpot does not currently offer a webhook subscription that delivers real-time email engagement events like OPEN or CLICK.

I found the links below that might be helpful to you.

https://developers.hubspot.com/docs/api-reference/webhooks-webhooks-v3/guide

Regards

4

Hey @AShah771 Thanks for posting!

Kosala is correct that there’s no HubSpot webhook that natively pushes granular marketing email events (OPEN/CLICK/BOUNCE, etc.) in real time; in practice, the recommended pattern is to keep using the Email Events API as the source of truth and poll it on a short interval, then fan those events out from your own service (e.g., as internal webhooks or messages). For narrower cases you can also use marketing workflows with a “Send a webhook” action on email open/click triggers, and, if you only need coarse signals, subscribe via the Webhooks API to contact property changes (like last open/click or opt-out) as a “something changed, go refresh from events” hint.

Check for more context: Accounts Dashboard | HubSpot

Best, Victor