Effective Content Marketing Strategy

Academy Study Groups Study Group: Content Marketing
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  • Map content & content assets to your customer journey. From “the top of the funnel to the bottom of the funnel”
    Example: Guides/Checklist works in B2B TOP and videos work in B2C!
  • Identify metrics needed to prove the value of your marketing strategy and execution.
  • Use the right technology and skills to implement the strategy.
  • Communicate the business value of your content marketing strategy efforts by using key performance indicators (KPIs) that align with your organization’s strategic business goals.
  • Example for KPIs: Video Completion %: What percentage of a video is typically being watched by your audience?
    CTR: Is there an action that people complete after consuming your content?

Despite being an inexact science, content marketing impact remains difficult to measure. Because direct-response marketing performance is easier to gauge, content marketing impact takes longer to verify.

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Thank you @RJaglan for sharing such valuable insights. I will definitely use it and share it with my team as well.

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Thanks for sharing @RJaglan

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Thanks for the insight