We use Hubspot CMS for our website. We need to setup an ecommerce part of our website to sell some consumable items alongside our core products.
We have stripe setup with Hubspot and have not ecommerce site at present.
Can we build ecommerce site within Hubspot or do we need 3rd party integration?
Any guideance of examples would be great.
Hi @LWhite77! Welcome to the Community-- happy to have you here 
Have you explored HubSpot Payments?
I want to invite some subject matter experts to see if they have any suggestions.
Hey @GiantFocal, @boydwason, @bendonahower, @danmoyle do you have thoughts on e-commerce best practices with HubSpot?
Best,
Kennedy
Hi @LWhite77,
HubSpot Commerce provides a great solution for one-to-one commerce but is limited in its ability to provide one-to-many (traditional eCommerce functionality), such as online store, cart and checkout. To provide a solution for user cases like yours, we developed a Hubspot CMS eCommerce solution (CommercePro.co) that deploys natively on HubSpot and enables you to build your eCommerce store in HubSpot eliminating the need for third-party platforms and integrations.
It sounds like CommercePro could solve your need to sell consumable items in a store alongside your core products and keep everything in one place in HubSpot. CommercePro integrates out-of-the-box with Stripe so you can bring your existing Stripe account.
We’d be happy to demo our solution and walk you through examples.
Please reach out to me on boyd@commercepro.co to arrange a time to connect.
Do you need a shopping cart?
If you have one off products, using HubSpot payment links will work just fine.
If you need a shopping cart, look to Ezo Ecommerce, which is a third party app but it was specifically built for ecommerce in HubSpot, or integrating a third party application like Shopify.
Hey there @LWhite77 and welcome to the Community! Thanks for the tag @kennedyp
I’m with @bendonahower & @boydwason here. The short answer that yes, most likely based on what you’ve said so far, HubSpot’s commerce tools could work for you. I’d also ask about the shopping cart needs and how complex that would be - if you don’t have a commerce set up now, you’re probably fine without a third-party integration.
Since the HubSpot Commerce Hub is considered a “lightweight ecommerce solution,” directly integrated into HubSpot’s platform, you can use a consumption-based pricing model, integrate it with financing tools like QuickBooks for syncing contact and product data, and access built-in revenue and payment reporting features.
If you do find limitations and need a third party to connect to, I’ve had clients use these options as well:
Hope that helps with your initial research!
HubSpot CMS isn’t built for full ecommerce, so while you can accept payments with Stripe, managing products, carts, inventory, and checkout usually requires a dedicated ecommerce platform. A common and effective approach is using Shopify with the Debutify theme — Debutify gives you a fast, conversion-optimized storefront, built-in upsells, and a smooth checkout experience. You can then integrate Shopify with HubSpot for CRM and marketing, giving you the best of both worlds without forcing ecommerce into a CMS that isn’t designed for it.