Hello HubSpotters!
Our webmaster posts on Facebook, Instagram, LinkedIn, and sometimes Twitter, a post showcasing the work of a given contact. We then, via eMail, share the links to the respective posts with said contact, thanking them for participating in whatever it is we have just promoted, and ask them (if they want) to share amongst their network.
What we want to do, is to have a templatized eMail that pulls these links (I am thinking personalisation tokens) with the respective URLs, and then sends the eMail to the contact.
Can our webmaster fill out a HubSpot form, sharing these URLs, and then have the personalised token pull the URLs from there (the form)?
Thanks in advance for the help and advice!
Hi @dgrant1545,
Single-line text properties can be used as personalization tokens for links, both in the source code (HTML) of the email or as plain text. Step one would be to create such a single-line text property.
If I understood you correctly, your webmaster published the social post and the link to the post should be shared with the contact, is that correct?
In that case, HubSpot expects a form submission from the contact, not the webmaster. In other words, the webmaster has to “impersonate” the contact and submit a form with the contacts email address and a field for the single-line text property.
You could then create a contact-based workflows that enrolls (and re-enrolls) contacts when this single-line text property is known. (Setting up re-enrollment for this criterion makes sure that the contact will receive the a new link when the webmaster submits the form another time.)
The workflow would then send an automated marketing email to the contact which includes the personalization token for the custom single-line text property.
(Without Marketing Hub Professional, this cannot be accomplished within HubSpot.)
Let me know if I understood you correctly and if you have any follow-up questions!