You should allow for dynamic coding in a contact property so that dynamic hyperlinks can be displayed in marketing emails. The ability to send contacts to links that are customized and relevant to them is very useful. Sample:
<a href=“Want to create a sales plan? Let me show you how [+8 sales plan examples]”>Blog Post 1 1</a>
<a href=“Here’s how (and why) marketers are using AI-generated content [new data & tips]”>Blog Post 2</a>
Would display as :