In today’s event GTM - Beyond Founder-Led Sales, we touched a bit on the value of interviewing your customers. it is so important to truly understand your customers: biggest challenges, objections, competition and more. How do you go about conducting valuable user research? This resource is an overarching guide to how to get started. What are effective survey/interview questions you’ve used to find success? (and who is your ideal customer so that others can relate?) --- This post was migrated from connect.com and was originally published at an earlier date.