Discussion: SEO II Certification Exercises

Academy Study Groups Study Group: SEO
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Welcome to the SEO Study Group!

This is a forum to ask questions, share experiences, and show the results of your exercises as you go through the SEO II Certification course. Use the question prompts below, or feel free to share your insights in the comment section.

If you’ve landed on this post and haven’t started taking the SEO II Certification yet, click this link to get started today: https://academy.hubspot.com/courses/seo-ii?library=true&library=true&q=seo

Exercise 1: Google Page Experience and Core Web Vitals Audit

In this exercise, you audited a website for its page experience and Core Web Vitals scores. How did this audit go for you? Did you run into any issues on your website? Share your thoughts in the comments below.

Pro Tip: Download the Web Vitals Chrome extension to make auditing your CWV even easier. https://chrome.google.com/webstore/detail/web-vitals/ahfhijdlegdabablpippeagghigmibma?hl=en

Exercise 2: Perform a Technical SEO Audit

In this exercise, you planned and conducted a technical SEO audit of a website. How did this audit go for you? Did you run into any issues on your website? Share your thoughts in the comments below.

Pro Tip: If you don’t have access to a dedicated SEO tool to complete some sections of the technical SEO audit, sign up for a free trial. Most software platforms offer a risk-free trial, which you can also use to evaluate whether the tool is the right fit for you.

Exercise 3: Plan a Website Migration

In this exercise, you went through the planning phase of a site move (whether real or fictional). How did this exercise go for you? Was there anything that surprised you as you went through it? Share your thoughts in the comments below.

Pro Tip: Download the Redirect Path Chrome Extension to test out all your redirects in real-time. https://chrome.google.com/webstore/detail/redirect-path/aomidfkchockcldhbkggjokdkkebmdll?hl=en

Exercise 4: SEO Competitive Analysis

In this exercise, you conducted a SEO competitive analysis on a website. How did this analysis go for you? Did you identify any important opportunities to stand out against your competition in Google? Share your thoughts in the comments below.

Pro Tip: Try out Moz’s free SEO competitive analysis tool to make the process even faster. (Keep in mind there are only 3 free reports per day) Competitive Research - Moz

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Hey,

I have no website, and I am a student. Do you think you can help me with a free website link where I can perform these exercises to learn better?

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@06874 you can set up a free site with HubSpot here. You’ll still need to purchase a URL, that’s always true. But the site you can set up with HubSpot’s free tools.

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You can start a blog on WordPress.

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@06874 you can also use HubSpot’s free CMS tools.

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My domain is on Godaddy, I am trying to connect it to search console, i tried everything but not able to connect it. Add new record button is disablled i don’t know why. where do I paste ‘TXT record’

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@RahulPrajapati I don’t think you connect it to Search Console as much as verify it. Here’s a resource I found .

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I’m a student and don’t have a website. Do you think you could provide me with a free internet connection so I may do these activities and learn more effectively?

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@AtiqMunawwar not a free internet connection, but HubSpot offers Free CMS tools including hosting.

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I love this! This is both a refresher and new learning about SEO. I am excited to execute all these for my clients.

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I love to refresh and do the actual tasks for the SEO core vitals audit

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I love this part, the review and checking of website for SEO technical audit

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The tools provided for the core web vitals analysis are amazing, these resources for practice aid learning. Thank you Hubspot.

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Core Web Vitals are crucial for website performance and user experience, so practicing with tools like Google’s PageSpeed Insights, Lighthouse, or HubSpot’s SEO tools can be incredibly helpful. Understanding and improving aspects like loading performance, interactivity, and visual stability can significantly impact search engine rankings. What specific areas are you focusing on in your practice?

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Good.

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What is a free tool i can use to perform a technical SEO Audit?

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My website is live, and I submitted the sitemap to Google Search Console after I launched it. If I see 4xx and 5xx errors in GSC, is it safe to resubmit the sitemap? Will it not cause duplicates in the pages that GSC need to crawl?