We’re coming up on two years of this request being open. 70+ upvotes. I’ve personally emailed support 3x about the deliverability issues we’re continuing to see as a result of not having a custom return path (and other issues with the Hubspot IP set)
Here is a comparison of our domain reputation at Google across two different ESPs. The first is with Sendgrid (average reputation in the high 90’s). Sendgrid offers us a custom return path on a $100/mo account (a tiny fraction of what we pay HUBS). The second is with Hubspot (average reputation in the mid-70s). Guess which email provider gives us the most problems with delayed deliveries, blocklists, soft bounces, etc?
Hubspot management should be ashamed that they charge the rates they do and provide such poor email infrastructure. I’d switch providers today if we weren’t so hooked into the Hubspot ecosystem or if we had more internal resources to manage the migration.
Increasingly frustrated every time I look at these reports.
Masked return path domain, SPF alignment ++
If HubSpot wants to be a leader in this space, this is a feature that new and existing users would be glad to pay for.
Arriving here from this other closely related idea, The custom return path/CNAME implementation is fairly simple and would allow HubSpot email to finally become SPF aligned. After a long conversation with HubSpot support, I was surprised that learn that it was not our configuration that causing 0% SPF aligment, it was HubSpots lack of support for a custom “Mail From”, as most other serious providers out there do support.
It is a bit disheartening to see that these ideas have been promoted here for so long, though seemingly without any attention from HubSpot.
So I’m still a bit new to DMARC - Can I still implement DMARC DNS policies on my domains even with this missing feature from Hubspot? I have confirmed we are SPF and DKIM aligned for everything we send Except for Hubspot, which shows us the error being discussed here (Set up a custom return-path).
based on @Chris46 comments, it sound like DMARC policy can be enabled, I just have to keep the default “relaxed” settings. Appreciate anyone’s feedback.
More than 2 years later this simple fix is not there. C’mon, Hubspot, you position your USP as “marketing oriented CRM”, but your email marketing is full of holes, that puts you out of this category. We already opted for other tool in sequences, now when it comes to marketing emails seems that we can’t have crucial compliance feature fixed. Hard to believe.
Someone must be interested in writing a story about a marketing platform that hasn’t figured out email yet … ? Dharmesh must cry himself to sleep at night when he’s not writing about how culture and good management result in high performing (ahem!) teams.
It’s been a while since i follow the thread expecting the feature to be implemented but i guess i’ll have to wait (a lot??) more …
Thank you in advance
Hubspot is still indicating that the “dedicated IP” is the only solution for $3,600/yr.
“You need a dedicated IP to have a custom return path - this is why you and other members of the community aren’t seeing it outright available in marketing hub professionals. Dedicated IPs are an additional $300 per month, you can purchase it through us at HubSpot and HubSpot would help monitor it for health.”
I argue that other email heavy products can do SPF without dedicated IP’s and additional costs. It sounds like Hubspot might be willing to discount the dedicated IP if we push hard enough, but there was no indication that they will have a fix for this anytime soon. If this is important to your security teams, then you’ll have to commit to the extra cost or find a different solution.
