Hello all,
I’m here to express my gratitude to everyone. Thanks to all your advice, I finally found a budget-friendly, ideal data enrichment tool for my HubSpot account. I’ve tried lots of different tools like Clay, ZoomInfo, etc, but they were quite expensive for my company.
Now I’m using Enrich-CRM, which I discovered through community discussions, and it works really well for me. The tool is reliable, accurate, and high-quality. Thank you very much!
Now, I’d love your recommendations on the best ways to optimize my marketing campaigns.
Thank you for your post! I tested several enrichment solutions and created Enrich-CRM to have quality and detailed data about contact and company records in HubSpot. This helps sales and marketing teams do a better job with up-to-date data for scoring, list building, segmentation, and outreach. (Disclaimer: I’m the founder of Enrich-CRM).
@SylvainCha you didn’t switch to Enrich-CRM, you’re the co-founder at Enrich-CRM. Please add a disclaimer on posts like these so readers know you’re affiliated with the company and not an unbiased third party like your reply currently suggests.
@SylvainCha wrote:
I tested breeze first and switched to enrich crm too, data acuracy is just insane and hubspot inegration is perfect !
Hi @LamyStevenson, Glad you found Enrich-CRM useful for enriching data in HubSpot!
Since you’re exploring enrichment and ways to optimize marketing campaigns, I wanted to share an approach I often use: enriching Google Ads (or any other ad platform) with HubSpot contacts who became customers or were marked as non-qualified. This helps the algorithm better understand your ideal customer profile and improves overall ad performance.
In HubSpot, you can send lifecycle stage updates directly to your ad platforms through Ads >Events, which also makes ROI tracking more accurate.
For handling spam contacts, we use a HubSpot–Google Sheets connector and sync that sheet with Google Ads so the algorithm can learn to target higher-quality leads.
Hope this helps! If you’d like to dive deeper into this topic, I’d be happy to schedule a call a free consultation:
https://meetings-eu1.hubspot.com/carolina10
Carolina De Mares
ZUID.
Goirkekanaaldijk 12
5046 AT Tilburg
Nederland
Hello Carolina,
Thank you very much. I will keep in touch with you.
Have a good day,
Lamy
Disclaimer: I’m the founder of RadarPilot, a HubSpot enrichment app. Factor that into the recommendation at the bottom. The math first is vendor-agnostic though.
One thing that doesn’t get discussed enough: the gap between “charged per call” and “charged per confident match.” If a vendor charges per API attempt regardless of outcome, and their real match rate is 65 to 75 percent, you’re paying a 25 to 35 percent tax on your plan before you start.
Easy way to run the math on your own list. Take a hundred of your contacts, enrich them with the vendor’s free trial, count the actual successful matches with verified emails (not just “we returned something”). Divide what you spent by the useful matches. That’s your real cost per enriched record. Most teams I’ve walked through this come out around $1.20 effective on what looks like a $0.40 list price.
Tools that only charge on confident matches: RadarPilot (mine), some of the waterfall ones like FullEnrich. The big three (Breeze, ZoomInfo, Apollo) still bill per request.