Hello Hubspot Community,
I am trying to create a data-driven customer journey in order to understand how much marketing affects revenue and how much sales affects sales. I would like to define various customer journey steps (the customer does this first, then this, then this) and then understand the real success rate, all based on hard data. I want to analyse both marketing and sales activityI have Huibspot and Google Analytics at my disposal. Do you have any advice for me?