CTA Tracking

Hi Hubspot Community.

Is there anyway to track CTAs on an external website page if we don’t create in Hubspot?

Is there any tracking code specific for the CTAs for instance?

Hi @Cozturk1 if you want to create CTAs that you can track with HubSpot that aren’t using the CTA tool the only way you could do this would be to create UTM parameters for the links that you’re using for your CTAs.

All of the data would flow under “Other Campaigns” in reporting and it could create loss of source data if not properly executed.

If you want better data about how your users are using your website and clicking on internal links without using the HubSpot CTAs, you could look into HotJar to gain more detailed user experience data.

Thank you for this!
If we’re considering migrating the CTAs on our external website to HubSpot,
is it possible to replicate the exact appearance, including any animations
on the CTA?
Does the Custom CSS bar in the legacy CTA section serve that purpose?

Hi @Cozturk1, I would avoid using the legacy CTAs as they will be sunset very soon and migrated to new CTAs.

Instead, you should look at the Embeddable HTML option for the new CTAs to have more control over the appearance and CSS.

Choose Start from scratch, then at the bottom expand Advanced options:

Does the new CTA version has a smart content functionality as well?

I think this wont be available with the new feature right?

Hi @Cozturk1 the new CTAs don’t have smart versions included, you can however set targeting for your CTAs and with smart content on your website/landing pages you can create smart rules to use different variations as needed.