The goal: to create a contact in HubSpot without capturing an email address.
Similar existing feature: HubSpot does give the ability to not require an email address when creating a HubSpot form. I’m imagining a similar feature to toggle on or off the requirement to have an email captured in a chatflow.
General use case: People are becoming more relcutant to give out email addresses due to getting SPAMMED/constantly marketed to. Having the ability to automatically create a contact with a first name/last name and even phone number (no email address) comes up a lot with law firms using hubspot. In some cases, a prospect will provide a phone number over email address (elder law) when reaching out.
More specific use case: I am using a chatflow to give a user an option to chat with or request a text from an agent. In the event they want to text, I don’t need an email address (just a phone number). In this case I am integrating HubSpot into Podium to power the sms/mms fucntionality and need a contact to be created and a property updated to automate the integration into Podium.
Value added: Massive value add here to not being required to have an email, while understanding that this can create issues with de-duping and automations around that. Those tools/issues are less probleatic than not being able to auto create a contact without having an email address.