Copy writing

Marketing & Content Blog, Website & Page Publishing
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Spoiler

Hello, what’s up everyone I m here new in hupspot academy as I wanna learn copy writing but I could not find here so help to learn

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Hi @Pawon,

Welcome to the HubSpot Community! Copywriting is definitely a foundational skill in marketing, but frankly, I’m not sure if right now is the best time to pursue it as a primary path. With generative AI evolving quickly and companies cutting back on creative roles, the demand for traditional copywriting is shifting. That said, having a strong understanding of copy can still be very useful – especially when paired with other skills like digital strategy, SEO, or AI-driven content creation.

One area that’s becoming increasingly valuable is prompt engineering – learning how to communicate effectively with AI tools to get the output you want. This post here was written with the help of generative AI.

It’s not just about asking questions; it’s about structuring inputs clearly, using constraints, and thinking like both a creator and an editor. A good starting point is experimenting with AI writing tools (like ChatGPT, Jasper, or Claude) and studying what kinds of prompts lead to the best results. There are also some emerging tutorials and guides online if you search for “prompt engineering basics” or “how to write better AI prompts.”

If you’re still set on building a copywriting foundation, here are a few solid resources:

  • HubSpot’s lesson on Ad Copywriting

  • This YouTube video offers a straightforward overview

  • Books worth checking out:

    • The AdWeek Copywriting Handbook by Joe Sugarman
    • My Life in Advertising by Claude Hopkins

Hope this gives you a clearer direction – feel free to follow up if you’re looking for more specific advice.

Best regards