Hello!
I am new here in HubSPot. Are we creating a lists of grpup from our original contacts? If yes, how many contacts for each group that we need to have?
Appreciate the answer.
Thank you
Hi @ADoremi,
Thanks for reaching out to the Community!
It sounds like you are trying to send an A/B test email.
I wanted to share a few valuable resources that could be helpful.
I also wanted to invite our subject matter experts to this conversation.
Hi @Lucila-Andimol, @Gilempert, @JuanGomez0818 Do you have any advice for @ADoremi?
Thank you!
Best,
Diana
Hi @ADoremi,
Do you want to run an A/B test in HubSpot or do you want to create random lists for other purposes?
To create random samples of your contacts, you could follow these steps if you’re on a Professional or Enterprise subscription: Create a random sample from a segment
Without this feature, the best way to create random lists is to export your contacts, open Excel and add a new column with a random number for each contact (e.g. between 1 and 100), then re-import the contacts with the number and create a list A where the random number is 1-50 and another where it’s 51-100, for example.
These lists you could use to test whatever you’d like that’s not listed below. Regarding your question of how big each list should be: it should be big enough for your results to be likely statistically significant. Statistical Significance Calculator for A/B Testing
For example, with two lists of 100 contacts and a small number of conversions, you’re not going to get a statistically significant result:
You can use the calculator linked above to play around and test beforehand whether you’re numbers are even in the range of getting statistically significant results.
Some HubSpot tools have A/B testing built in. You can find them here:
- Pages: Run an A/B test on a page
- Marketing emails: Run A/B tests for marketing emails
- Sequences: A/B test your sequence emails
Hope this helps! If you have more context to share, I’m happy to elaborate.