Conditional properties based on "Closed Lost Reason" selection

Status: Idea Submitted

It would be extremely beneficial to introduce conditional properties based on the selection of the “Closed Lost Reason” in HubSpot. Currently, it’s not possible to display additional fields or properties once a specific “Closed Lost Reason” is chosen.

For example, if the “Closed Lost Reason” is set to “Too expensive,” I would like to trigger another dropdown or property where we can specify more detailed reasons behind the “Too expensive” selection (e.g., “Too expensive due to minimal fee”, “Postponed due to lack of budget”, etc.).

This feature would enable us to collect more granular data on why deals are lost, allowing for better analysis and more informed decision-making. It would also streamline the sales process by guiding reps to provide more context without requiring manual input in unrelated fields.