Cohort

Marketing & Content Hub Reporting & Analytics
1

Hi

Is there a possibility to create a cohort report for MQLs and Opps for example?

2

Hi @HBorragini,

Could you please describe in a bit more detail what exactly such a cohort report would be displaying exactly?

Best regards

3

hi Karsten

I need to know somehow how many of the MQLs generated in a given period generated opportunities in the following months.

4

@HBorragini HubSpot does not have any out-of-the-box cohort functionalities. You can however leverage funnel reports for this: Create custom funnel reports

The approach would be to create reports that filter shown contacts by the entered MQL date, then visualize how many of those have turned into an opportunity.

For different date ranges, you would have to create separate reports, e..g Q1 vs Q2 vs Q3 vs Q4. You could then place these side by side on a dashboard.

Have a look and let me know if you have any follow-up questions!

5

Hi HBorragini,
Cohorts are a huge limitation when it comes to HubSpot reporting. We have build a simple ‘Deal Created to Deal Closed’ cohort graph and it has taken a lot of technical skill. If you want to check it out its here on htps://lavametrics.com
Would love your feedback and also we definitely need to expand to MQL’s, SQL’s ect.

Ruta