Changing Default UTM Parameters

Marketing & Content Hub Reporting & Analytics
1

Is there a way to change the default UTM parameters in the “landing page” reporting section to align with the UTM nomenclature our business uses? Hoping to maximize visibility in the landing page & reporting section.

Here are some of the various sources we use:

  • direct
  • google, adroll, linkedin, facebook, twitter
  • press-rcp, press-msptoday, press-petri
  • influencer-tubbs, influencer-crancer
  • disti-pax8, disti-also, disti-westcoast
  • sales-amer, sales-emea

Any help or suggestions on building UTMs to get as much visibility as possible would be greatly appreciated.

2

Hi @moneyman22,

Unfortunately this is not possible. All categorisation and bucketing follows these rules and they can’t be customised: Understand HubSpot's traffic sources in the web traffic analysis tool

Yoi can of course set up your own custom properties for custom bucketing. This would require workflows (available in Professional subscriptions).

Best regards!

3

Hi @karstenkoehler ,

Are there any resources available on creating custom properties for UTM bucketing? Trying to understand if this should be living on the form as a hidden field. Thanks!