Bounce rate versus exit rate?

Marketing & Content Hub Reporting & Analytics
1

I notice Hubspot have changed their landing page metrics to include bounce rate and exit rate. Does anyone know what the difference in meaning between the two is?

2

Hi @Jenr

I fully assume that HubSpot’s definition of these metrics match Google’s where:

  • Bounce rate is the percentage of visits that started and ended on this page, without viewing any other page
  • Exit rate is the percentage of multi-page visists that ended on this page

Hope that helps.

3

Thanks @Phil_Vallender