We have a new ecommerce store being built on Shopify. Selling fireplaces. Also have physical location.
Blog question. We want to hit the content marketing pretty hard. I know the Shopify Blog section is quite limited, compared to all the great stuff you can do on Wordpress.
Would you?
Just go ahead and blog on shopify anyway.
Stick it on a sub-domain on Wordpress and house all content there
How would you like to handle the SEO side of things? What does your sales funnel look like? In other words, where is the first point of contact for your potential customer? Is it the blog or the Shopify site?
The answer also depends on what is working in the fireplace niche and how you answer the questions above.